From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame
From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame. Tim Payne identified as least-known player by Argentinian influencer Campaign launched to make defender a ‘hero’ before tournament New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup.
Tim Payne identified as least-known player by Argentinian influencer Campaign launched to make defender a ‘hero’ before tournament New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup. El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following.