Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines
Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines. Turkish Airlines to replace Standard Chartered from 2027 Deal may be most lucrative in Premier League history Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club.
Turkish Airlines to replace Standard Chartered from 2027 Deal may be most lucrative in Premier League history Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club. The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season.
Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match shirts. Standard Chartered have been Liverpool’s main partner for 17 years and their current deal is understood to be worth around £50m per season.
The company will become a global partner of Liverpool from 2027-28.