No more gimmicks: Coventry’s perilous journey back to the Premier League is finally over
No more gimmicks: Coventry’s perilous journey back to the Premier League is finally over. Supporters and club insiders look back at the Sky Blues’ journey, from the depths of text-a-sub ridicule and fan mutinies to promotion To understand the extraordinarily wild ride that Coventry have been on, culminating in the promotion achieved at Blackburn on Friday night , you need only look at the text-a-substitute idea that has become part of football folklore.
Supporters and club insiders look back at the Sky Blues’ journey, from the depths of text-a-sub ridicule and fan mutinies to promotion To understand the extraordinarily wild ride that Coventry have been on, culminating in the promotion achieved at Blackburn on Friday night , you need only look at the text-a-substitute idea that has become part of football folklore. In less than a decade, the club were relegated from the top flight for the first time after 34 years, lost their stadium and came within half an hour of extinction before being bought by a Mayfair-based hedge fund in 2007.
The story goes that, as a way to generate extra revenue, fans would be able to text substitution suggestions to a premium-rate number during a match. It is frequently recalled in local and national newspapers.